Personalized Financial Solutions for You

Our story is one of dedication and expertise in personalized financial solutions. With over 24 years of industry experience, our founder Larry Hoekstra, a Certified Financial Planner®, leads a team committed to understanding your unique goals, values, and aspirations. Nick Giovannetti, also a Certified Financial Planner® with over 10 years of experience, merged his business with Larry’s to create EastCap Wealth Planning Inc., a leading firm in Southwestern Ontario. Together, they bring unparalleled expertise and a shared vision of client-focused financial planning, servicing Canadians across the country.
From comprehensive financial planning to investment management and insurance solutions, we prioritize your financial well-being at every step. Guided by a mission to build strong, long-lasting relationships based on trust and understanding, we empower individuals, families, and businesses to navigate their financial journeys with confidence and peace of mind. Your success is our priority.

Larry Hoekstra

Managing Partner • EastCap Wealth Planning Inc.
CERTIFIED FINANCIAL PLANNER® • Sterling Mutuals Inc.
CFP® CHS® FIC

I have been in the Financial Services industry for over 24 years. As a Certified Financial Planner®, I help my clients with their life insurance needs, investments, and living benefit solutions. I work closely with individuals to create a reliable financial foundation for their future and future generations. I am also licensed as a mutual fund sales advisor and an active member of Advocis, the Financial Advisors Association of Canada. Whether you are just starting or are ready to plan your retirement years, every stage of life needs a flexible plan to prepare for the unexpected.

Designations: Certified Financial Planner (CFP®), Certified Health Insurance Specialist (CHS®), Fraternal Insurance Counselor (FIC).

Nick Giovannetti

Managing Partner • EastCap Wealth Planning Inc.
CERTIFIED FINANCIAL PLANNER® • Sterling Mutuals Inc.
CFP® CLU® CHS® CCS

In today’s complex financial world, Canadian professionals seek guidance from experts like Nick, an Integrated Wealth Planner with a rich background in advanced financial planning and a history of serving in regional management for a leading financial organization. With over 10 years of experience, Nick not only crafts personalized wealth management solutions for business owners and professionals, but also shares his knowledge as a faculty member in physician-led financial education programs. Nick combines his deep industry knowledge with a passion for education, making him a sought-after partner for Canadian professionals navigating their financial journeys. His integrated approach to wealth management, underscored by a commitment to professional and client education, marks him as a distinguished advisor in the financial landscape.

Recognized for his insights in prestigious outlets and at industry events, Nick has also demonstrated a commitment to his profession through his volunteer work with Advocis, where he held roles including President of the London Chapter and Regional Chair for the Chapter Leadership Council.

Designations: Certified Financial Planner (CFP®), Chartered Life Underwriter (CLU®), Certified Health Insurance Specialist (CHS®), and Certified Cash Flow Specialist™ (CCS).

Matthew Pyke

Associate Financial Representative

My name is Matt, and I’ve been a fully licensed financial advisor since 2022. With a unique background in trades and automotive sales, I bring a practical, hands-on approach to financial advising. My mission is to leverage my diverse skills and experiences to help Canadian families better understand and manage their finances. By offering personalized guidance and support, I strive to empower my clients to achieve their financial goals and build secure futures.

Outside of my professional life, my time is joyfully consumed by my family. With a 5-year-old and a 2-year-old, my days are filled with drawing chalk masterpieces, playing with monster trucks, and enjoying Barbie adventures. When I find a quiet moment for myself, I love to dive into a good movie, get lost in a book, and cheer on my favorite sports teams.

I look forward to meeting you and working together to create a bright financial future.

Jennifer Koebel

Office Manager

I am a dedicated and experienced Executive Administrative Assistant with over 25 years of insurance and financial experience.

I take pride in providing support and guidance to our clients with confidence and am committed to deliver reliable and exceptional service. I am a detail-oriented, hardworking and versatile individual with proven organizational skills. I have proven capability in being well-organized, office administration, record keeping and performing customer oriented tasks.

Tiffany Dietrich

Executive Administrative Assistant

With over 13 years of experience in the insurance industry and 25 years of customer-facing roles, I am deeply committed to helping customers achieve success. My extensive background has equipped me with the knowledge, skills, and dedication needed to provide exceptional service and support to clients. I believe in building strong relationships based on trust, understanding, and personalized solutions, ensuring that each customer’s needs are met with excellence and care.

Mark Giovannetti

Associate Financial Planner
PFP

I have 43 years experience working with 3 different major Banking Financial Institutions. Throughout all those years I have held numerous positions within the banks such as Personal Banker, Mortgage Manager, Small Business Manager, Personal Banker Private Wealth and Branch Manager to name a few. I have enjoyed every minute and my greatest pleasure is providing sound Financial Advice to all clients, both Individual Personal Clients or Small Business Owner’s.

The scope of my advice will be begin with a Personalized Financial Plan, with a complete offering of Investment Solutions, so that the plan can be met and then a complete offering of Insurance Solutions, to protect the plan from any potential risks.

Provinces Served

Satisfied Clients

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Client Retention Rate

Combined Years of Experience

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Our Products

Explore a diverse range of financial tools, including mutual funds (provided through Sterling Mutuals Inc.), life insurance, annuities, and more. Secure your future with our comprehensive selection tailored to your needs.

Our Services

From financial planning to investment management and estate planning, our expert advisors provide personalized solutions to guide you toward your financial goals with confidence and assurance.

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